MM10
2023
Crafting Sub-Brand
MM10, a sub-brand of Maison Margiela, fuses fashion and technology through forward-thinking collaboration. The brand aims to redefine innovation by transcending traditional fashion norms and integrating tech seamlessly into daily life. Its offerings span from well-being wearables to futuristic gadgets that elevate digital interaction.
The logo, inspired by binary code, features a pixelated computer motif in neon green to evoke a tech-driven identity. Echoing the MM6 layout, the horizontally oriented “10” resembles a computer symbol, reinforcing the brand’s digital focus and its link to the binary digits “0” and “1.”